/ MORES Mark
An analogue daily planner Watch
Guide: Mahendra Chauhan & Praveen Nahar
Titan Watches, a TATA Group company
1 year | 2015
The thesis project centered around designing a range of analogue Watches on the concept of ‘Personal Time’, incorporating physical interactions and exploring watch mechanisms. The process involved studying the relationship between Time and People and the associated personal and cultural perception of time, thus exploring the qualitative aspect of Time. Based on the derived inferences, an interactive and quirky collection of Watches was designed- the Mores Collection. The project was in many ways an experiment in Personal Timekeeping and Time-based Artefacts.
MORES is a the Latin word meaning: the essential or characteristic customs and conventions of a community. Each Object of time served as an Artefact of a time-people relation and answered the inquiring questions raised through the thesis.
/ STORY BEHIND THE WATCH
People construct their day-plan, either routinely or on a spontaneous, daily basis. There is time for work, time for food, time for play, time for sleep, time for loved ones and one squeezes out some time for oneself. Mores Mark is a planner Wristwatch, which empowers its bearer to be able to plan their day, mark out important hours, set start and end of activities and always be able to make time for the things that actually matter.
The process of designing the Watch artefacts involved using the existing quartz mechanisms, tinkering with them, and building on them a new function and interaction. The project was done in four broad stages, namely – Ground Work, Building Stories, Developing the Concept and making the final Watches.