/ MORES Hour
An analogue activity tracking watch
Guide: Mahendra Chauhan & Praveen Nahar
Titan Watches, a TATA Group company
1 year | 2015
The thesis project centered around designing a range of analogue Watches on the concept of ‘Personal Time’, incorporating physical interactions and exploring watch mechanisms. The process involved studying the relationship between Time and People and the associated personal and cultural perception of time, thus exploring the qualitative aspect of Time.
Based on the derived inferences, an interactive and quirky collection of Watches was designed- the Mores Collection. The project was in many ways an experiment in Personal Timekeeping and Time-based Artefacts.
MORES is a the Latin word meaning: the essential or characteristic customs and conventions of a community.
Each Object of time served as an Artefact of a time-people relation and answered the inquiring questions raised through the thesis.
/ STORY BEHIND THE WATCH
A Watch displays a combination of numbers through the day, but time is more than a number. For each one of us these numbers have different significance. We associate numerical time with qualitative things like activities we do and upcoming events.
What’s up Next! - is the core emotion being tapped with the Mores Hour Watch. A party, a movie, a dinner, ones’ ritualistic morning run or the favorite hour of ones’ day. Set the activity, set the hour and the Watch will keep you excitedly awaiting the event.
The process of designing the Watch artefacts involved using the existing quartz mechanisms, hacking them, and building on them a new function and interaction. The project was done in four broad stages, namely – Ground Work, Building Stories, Developing the Concept and Making the final Watches.