/ Braegen
cafe service & experience design
EXCHANGE PROJECT
Glasgow School of Arts, Scotland
Guide: Ian Grout & Janet Kelly
DURATION
6 weeks, 2014
/ ABOUT
The project brief was to design a 'Food Experience' for the GSA school cafe taking a systemic view of how people eat. A research study was conducted to understand food from the perspective of services, food choices, habits, behaviour, culture, packaging and food-associated activities. Then a manifesto was developed which would define the food experience we design.
Braegen is a food service focused on combining food with play in a design school cafe. The inspiration for the service ws derived from observing the students and staff use the cafe in between meal hours for coffee, snacks accompanied with work discussions. The take-aways are a physical manifestation of a thought or conversation which one secures like a Horcrux holding your creativity.
/ THE BRAIN-FOOD MENU ITEMS
#01 CHOCO-RI
It is a game inspired from Arad-Ri, a type of Tafl i.e. a Celtic chess game involving attackers and defenders. Each chocolate package in a square pyramid is a player. Eat the opponent as you kill. Relish the richest chocolate experience by capturing the king...85% chocolate.
CREATIVITY INGRDIENTS
playful | teamwork | fiddling with food | gamification
BRAIN FOOD INGREDIENTS
chocolate | blue berries | strawberries | oatmeal | hazel nut
#02 NUMPTY NUTS
It is a take-away packaging for nuts, perfect for a quick bite during discussions and evening talks in the cafe. Each container has a leaflet with a trigger for people to make quirky doodles on the sheet.
CREATIVITY INGRDIENTS
doodling | divergent thinking | take-away | conversations
BRAIN FOOD INGREDIENTS
walnuts | almonds | peanuts
#03 STIMULANT POTIONS
Coffee and tea packaging in the form of stimulant medicinal potions. With Latin scientific names on the labels, they were designed for surprise.
CREATIVITY INGRDIENTS
building fantasy | disrupting routine | surprise | conversations
BRAIN FOOD INGREDIENTS
black tea | black coffee
/ THE RESEARCH PROCESS
Research & Mapping done with, Carla Beatriz, Klarissa Dez, Luis Behrens, Priyam Vadaliya, Hannah Steele and Sean McHarg.
At the Glasgow School of Arts.
