/ Braegen

cafe service & experience design

EXCHANGE PROJECT

Glasgow School of Arts, Scotland

Guide: Ian Grout & Janet Kelly

 

DURATION
6 weeks, 2014

BRAEGEN offers a brain-food menu with games and creativity triggers inbuilt into the packaging and takeaway artefacts.

The project brief was to design a 'Food Experience' for the GSA school cafe taking a systemic view of how people eat. A research study was conducted to understand food from the perspective of services, food choices, habits, behaviour, culture, packaging and food-associated activities. 

Then a manifesto was developed which would define the food experience we design. 

Braegen is a food service focused on combining food with play in a design school cafe. The inspiration for the service ws derived from observing the students and staff use the cafe in between meal hours for coffee, snacks accompanied with work discussions. The take-aways are a physical manifestation of a thought or conversation which one secures like a Horcrux holding your creativity.

/ THE BRAIN-FOOD MENU ITEMS

#01 CHOCO-RI
It is a game inspired from Arad-Ri, a type of Tafl i.e. a celtic chess game involving attackers and defenders. Each chocolate package in a square pyramid is a player.
Eat the opponent as you kill. Relish the richest chocolate experience by capturing the king...85% chocolate.
CREATIVITY INGRDIENTS
playful | teamwork | fiddling with food | gamification
 
BRAIN FOOD INGREDIENTS
chocolate | blue berries | strawberries | oatmeal | hazel nut
#02 NUMPTY NUTS
It is a take-away packaging for nuts, perfect for a quick bite during discussions and evening talks in the cafe. Each container has a leaflet with a trigger for people to make quirky doodles on the sheet.
CREATIVITY INGRDIENTS
doodling | divergent thinking | take-away | conversations
 
BRAIN FOOD INGREDIENTS
walnuts | almonds | peanuts 
#03 STIMULANT POTIONS
Coffee and tea packaging in the form of stimulant medicinal potions. With Latin scientific names on the labels, they were designed for surprise.
CREATIVITY INGRDIENTS
building fantasy | disrupting routine | surprise | conversations
 
BRAIN FOOD INGREDIENTS
black tea | black coffee 

/ THE RESEARCH PROCESS

Research & Mapping done with, Carla Beatriz, Klarissa Dez, Luis Behrens, Priyam Vadaliya, Hannah Steele and Sean McHarg.
At the Glasgow School of Arts.
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